25 years. A quarter of a century. That’s a milestone few achieve, and even fewer accomplish it with one company. Steve Sharp is one of those rare individuals.

When it comes to crafting ads that stick, one question always comes up: are 30-second spots more effective, or should we be leaning into shorter, 15-second formats? 

VOZ is revolutionising how we measure Total TV performance, integrating TV and BVOD viewing across all devices. When combined with TVmap, a leading platform for TV media analysis, you get a powerful, seamless solution for understanding audience behaviour and optimising your media strategies.

For three decades, Broadcast M.A.P has been at the forefront of broadcast measurement, and VOZ is revolutionising the way Australia’s media industry tracks and evaluates Total TV performance.

For over 30 years, TVmap (Television Media Analysis Programme) has been a cornerstone of our company, establishing itself as an industry standard for TV media forecasting, trading, and analysis. Trusted by agencies and broadcasters, TVmap has consistently streamlined complex tasks, making them quicker, easier, and more efficient.

The latest release of TVmap introduces an important feature aimed at improving the accuracy of campaign tracking: the integration of Actual and Forecast surveys for VOZ Reach & Frequency (R&F). This enhancement is designed to provide more precise insights by combining post-campaign actual survey data with forecasted survey data for the remaining portions of the campaign.

Streamlining processes and using the right tools is key to maximizing productivity, allowing users to focus on what truly matters. The BVOD Simulator is designed with this in mind, offering a powerful solution for optimizing media strategies and improving campaign performance.

Accurate and reliable data is crucial for business success. By integrating Broadcast M.A.P’s API with Mediaocean’s Spectra MD Ratings Bridge, businesses can streamline reporting, gain in-depth insights, and make real-time adjustments.

This month we celebrate a special milestone for our Application Support Manager, Kristina Jozic - 10 years with Broadcast M.A.P.! 🎉 In honour of this achievement, and Kristina’s unwavering dedication to supporting both our team and clients we look back at her remarkable journey.

In today's digital era, data is indispensable for informed decision-making across industries. In television advertising, where consumer behaviours shift rapidly, data-driven strategies are essential. However, not all data is equally reliable. In this blog, we delve into the importance of data reliability in television advertising, the significance of OzTAM Gold Standard Accreditation and our journey to obtain it.