Implementing VOZ with TVmap
VOZ (Virtual Australia) is revolutionising how we measure Total TV performance, integrating TV and BVOD (Broadcast Video on Demand) viewing across all devices. When combined with TVmap, a leading platform for TV media analysis, you get a powerful, seamless solution for understanding audience behaviour and optimising your media strategies.
Benefits of VOZ Combined with TVmap
Daily Data
TVmap’s VOZ modules deliver timely data on audience behaviour across TV and BVOD platforms, making it easier to track and compare viewing patterns to help refine campaigns and strategies.
Cross-Platform Clarity
VOZ and TVmap consolidate data from multiple devices into one report, providing a complete, de-duplicated view of the audience for optimal campaign evaluation.
Campaign Monitoring
Timely tracking of reach and frequency allows users to monitor and compare actual performance against forecasted outcomes, improving the clarity and accuracy of the campaign analysis.
Efficient Forecasting & Reporting
TVmap’s automated tools work with VOZ to provide accurate ratings forecasts and customisable reports, saving time and improving decision-making.
Training & Support
TVmap offers tailored training and support, ensuring a smooth adoption of VOZ media planning and analysis workflows.
VOZ data with TVmap helps unlock the full potential of Total TV measurement, enhancing your ability to make smarter, data-driven decisions.
To learn how Broadcast M.A.P. can support your business operations during the VOZ transition, click here.