VOZ: The Benchmark of Broadcast Monitoring and Audience Measurement
For three decades, Broadcast M.A.P has been at the forefront of broadcast measurement, and VOZ is revolutionising the way Australia’s media industry tracks and evaluates Total TV performance.
What is VOZ?
VOZ (Virtual Australia) is the foundation of Australia’s Total TV measurement standard, integrating TV and BVOD (Broadcast Video on Demand) viewing across all devices into one unified platform. Officially becoming the trading currency on December 29, 2024, VOZ delivers a comprehensive view of audience behaviours across all screens.
Why is VOZ a Game Changer?
Australia’s viewing habits have evolved, with the average household now having 6.7 screens. VOZ captures viewing data across all these devices, ensuring that every viewer is counted accurately—whether they’re watching traditional TV or BVOD.
Key Benefits of VOZ
Daily Data
Monitor audience behaviour as it happens, enabling real-time decision-making.
Cross-Platform Insights
Access integrated data from TV, mobile devices, and connected TVs.
De-duplicated Reach
Track true audience reach across all devices without double-counting viewers.
Streaming Analytics
Understand how your content performs across all platforms, including BVOD.
Why It Matters to Your Business
For Advertisers and Agencies, TVmap VOZ helps you plan, trade, and evaluate cross-platform campaigns.
For TV networks, TVmap VOZ offers a comprehensive view of your audience, empowering both research and sales teams with valuable content insights to drive optimal client campaign outcomes and deliverables.
TVmap, our industry-leading platform, works seamlessly with VOZ to provide even deeper insights into campaign performances and audience behaviour.
To learn how Broadcast M.A.P. can support your business operations during the VOZ transition, click here.