AudioMAP Is Now Gold Standard Certified for Radio360 in the Australian Market
In today’s competitive media landscape, trust is everything. That’s why we’re proud to announce that AudioMAP is now officially Gold Standard certified! As a long-standing leader in radio media buying, trading, and analysis in New Zealand, AudioMAP has set the bar even higher and our expansion into the Australian market brings new opportunities.
What Does It Mean to Be Gold Standard?
The Gold Standard is awarded to systems that adhere to a rigorous, transparent, and certified approach that ensures consistent and accurate radio audience data. Developed by Commercial Radio Australia (CRA), the Gold Standard process is designed to maintain the highest level of trust and reliability in audience estimates.
To achieve this certification, systems must demonstrate their capability in generating consistent, industry-approved metrics based on respondent-level data. This also includes periodic audits to ensure the software consistently produces results that meet CRA’s exacting standards.
Why Is This Important?
For advertisers, agencies, and broadcasters, the stakes are high. Every dollar spent on radio advertising needs to yield results, and those results are only as good as the data they’re based on. AudioMAP’s Gold Standard certification means that every piece of data it provides is verified, ensuring brands can confidently make decisions backed by reliable insights.
Enhance Your Strategy with AudioMAP
AudioMAP’s Gold Standard certification ensures that you’re using a trusted platform for data analysis, meeting the highest industry standards for accuracy. With this certification, you can confidently deliver reliable insights that support your strategy, helping you build trust with your audience and partners.