What Do Partners Want From Us?
After years of working with agencies and broadcaster partners, we understand what media professionals need to navigate their day-to-day challenges effectively. Our mission is to support agencies in delivering on the promises made to clients by providing reliable, efficient tools just like our flagship product, TVmap.
From years of experience and feedback, we’ve learned that agencies and broadcasters prioritise the following:
Speed and Intuitive Visualisation
Many of our customer surveys highlight the need for quick access to campaign data. When clients have questions, our partners need answers fast. An intuitive, flexible user interface that is both customisable and reusable empowers teams to get insights efficiently without sacrificing depth
Segmentation That Makes Business Sense
Our partners think in terms of markets, dayparts, and campaign objectives. Data segmentation should be straightforward and directly reflect the way agencies think and work.
Confidence in Client Meetings
Empowering media professionals starts with giving them confidence in the tools they use. TVmap, a Gold Standard accredited platform, delivers robust, proven, and trusted capabilities that support media forecasting, trading, and analysis. Using VOZ (Virtual Australia) as its trading currency, TVmap integrates TV and BVOD viewing across all devices into one unified platform, providing a comprehensive view of audience behaviour across all screens.
This confidence is further strengthened by our human support team who bring real industry knowledge and back media professionals every step of the way.
Flexibility for Real Workflows
Cookie-cutter reporting templates don’t work when every client has different KPIs and every campaign has unique objectives. Our partners need platforms that adapt to their workflows, not the other way around.
The reality is, they don’t want more bells and whistles. They want platforms that deliver exactly what they need so they can do what they do best: strategic media planning and optimisation. At Broadcast M.A.P., this principle drives our platform development and product roadmap, ensuring every enhancement and new feature is guided by the real needs of our partners.