TVmap Australia March 2025 Update
The latest release of TVmap introduces an important feature aimed at improving the accuracy of campaign tracking: the integration of Actual and Forecast surveys for VOZ Reach & Frequency (R&F). This enhancement is designed to provide more precise insights by combining post-campaign actual survey data with forecasted survey data for the remaining portions of the campaign.
Key Features of VOZ R&F Enhancement
Integration of Actual and Forecast Surveys
This feature allows the combination of actual surveys for post spots with forecast surveys for the segments that are yet to air. The addition of an 'Actual/Forecast' split enables users to easily track and compare actual performance with forecasted outcomes, enhancing the clarity and accuracy of campaign analysis.
More Accurate Campaign Tracking
By incorporating actual post results into the tracking process, users can ensure better alignment between planned and real-time performance.
Forecasting for Future Campaign Weeks
For segments that have not yet aired, users can customise which forecast surveys to use, including those from the same time last year or from the most recent weeks, to predict outcomes.
Virtual Australia (VOZ) is now the official currency for television advertising, setting a new standard for Total TV measurement. For more information on VOZ and OzTAM, visit their official website.
To learn how Broadcast M.A.P. can support your business operations during the VOZ transition, click here.