Seamless Integration with Mediaocean’s Spectra MD
Access to reliable and accurate data is essential for businesses making informed decisions in today’s competitive environment. Whether you’re managing a marketing campaign or analysing performance, transparency and precision in data are critical to achieving success. In the ever-evolving world of television advertising, data-driven insights are key to staying ahead of the curve, and having the right tools to leverage that data can make all the difference.
In this article, we’re highlighting how users can integrate Broadcast M.A.P’s API with Spectra MD Ratings Bridge to gain efficient, in-depth campaign insights.
How Broadcast M.A.P’s API Integration with Spectra MD Ratings Bridge Benefits Your Business
Unified Market Insights
Consolidate regional or metro data into one comprehensive view with just one click. Run Ratings and Reach & Frequency (R&F) analysis across multiple weeks and markets for streamlined reporting.
Customizable Data Views
Explore your data from every angle with advanced split options. Adjust survey periods and demographics for deeper insights that are tailored to your specific needs.
Dynamic Campaign Forecasting
Make real-time adjustments to your campaigns. Add or remove spots on the fly and immediately see the impact on your forecast.
Accredited Data-Driven Reporting
Generate Spectra MD Post Analysis Reports using insights from Broadcast M.A.P’s OzTAM Gold Standard Accredited VOZ engine, ensuring your reports are both accurate and reliable.
Virtual Australia (VOZ) is now the official currency for television advertising, setting a new standard for Total TV measurement. For more information on VOZ and OzTAM, visit their official website.
To learn how Broadcast M.A.P. can support your business operations during the VOZ transition, click here.