Connecting BVOD and Linear for Complete Campaign Insights
Article summary:
Understand BVOD’s contribution to Total TV campaigns by analysing reach, frequency and the additional audience reached beyond broadcast TV.
Include BVOD alongside broadcast TV from planning through to post-analysis with TVmap’s Total TV planning and analysis tools.
BVOD delivery is often reported in impressions, but that is only part of the story. TVmap VOZ Campaign Analyser helps you understand the reach and frequency BVOD delivered, both on its own and alongside Broadcast TV.
Why it matters
Impression delivery shows scale. Total TV reach analysis quantifies BVOD’s contribution, including the incremental reach it delivered beyond the Broadcast TV audience.
Direct IO or Programmatic? We’ve got you covered
Working with actual delivery?
Import Direct IO or VOZ Streaming BVOD post files directly into TVmap Campaign Analyser.Only have the final impression count?
Use BVOD Simulator to estimate performance based on the number of impressions delivered.Looking at the complete campaign?
Combine BVOD with Broadcast TV to create a Total TV post analysis.
See what BVOD contributes
Apply custom splits to separate Broadcast TV and BVOD results and see the exclusive reach BVOD added to the Total TV campaign.
Results can be analysed in a multitude of ways.
Include BVOD throughout the process
BVOD can also be included when planning, utilising TVmap Total TV Planning Optimiser and TVmap VOZ Reach Curves, connecting your campaign workflow from the initial plan through to post-analysis