Infinitum
A CTV ad analytics platform that connects streaming ad exposure directly to real-world outcomes.
Developed by Mime Analytics and available through Broadcast M.A.P.
CTV with the accountability of digital
Streaming has the reach of television. Infinitum gives it the performance metrics of digital.
Advertisers have long had to choose between television's scale and digital's accountability. CTV changes that equation, but only if you can actually measure what happens after an ad airs. Infinitum bridges that gap by using IP-based household matching to connect a streaming ad impression directly to a conversion event on any device in the household, without relying on clicks, cookies, or partner data.
The result is streaming inventory with the same performance accountability that has made digital walled gardens the default choice for performance budgets, but with TV-scale reach and the brand impact that only the big screen delivers.
From impression to outcome
Infinitum tracks the full journey from ad served to action taken, across every device in the household.
Ad is served
A streaming ad is delivered to a viewer on a device connected to the internet via a unique IP address. Mime records the impression at the moment of delivery.
Response is tracked
When anyone in that household visits the advertiser's website — on any device connected to the same IP address — Mime's tracking code matches the visit back to the original impression.
Data comes together
Matched data flows into Infinitum's dashboards in near real time, giving advertisers and agencies a clear view of engagement rates, cost per visit, and optimisation opportunities across channel, creative, day, and daypart.
Performance metrics built for CTV
Infinitum gives every stakeholder in the campaign a view tailored to what they actually need to know.
For agencies
Compare effectiveness across broadcasters, creatives, and regions. Drive data-driven recommendations and give a true comparison between CTV and other channels.
For advertisers
Track which creatives, channels, and timeslots drive the most effective response. Measure cost per visit alongside reach and frequency to refine strategy and maximise ROI.
For broadcasters
Demonstrate the true value of streamed inventory to advertisers with concrete performance evidence, and use that data to drive greater revenue from new and existing clients.
For ad platforms
Create indisputable evidence of advertising effectiveness. Differentiate from competitors by providing clients with unparalleled performance metrics that go beyond impressions and reach.
Give your CTV campaigns the accountability they deserve
Visit the Infinitum website to learn more, or get in touch with our team to find out how it fits your workflow.