Audio planning built for Australia
CRA Gold Standard certified for Radio360 and built on GfK audience data, giving every campaign decision a reliable, accredited foundation.
Audio planning grounded in accredited data
Everything you need to plan, buy, and reconcile audio campaigns in the Australian market.
From building and booking schedules through to post-transmission reconciliation and performance reporting, everything is grounded in GfK audience data and delivered within a single, straightforward platform.
CRA Gold Standard certified for Radio360, AudioMAP gives planners and buyers the confidence that every campaign is built on the industry's most trusted audio data, with accreditation that speaks for itself across the market.
The full AudioMAP Australia module suite
The platform handles every stage of the audio campaign workflow.
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Build and manage audio buying schedules using user-created ratecards, time zones, and GfK-sourced audience ratings across networks, markets, and stations.
Reach and frequency updates automatically as spots are booked.
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Track and reconcile aired spots against booked schedules.
Generate post-campaign reports covering spot performance, filler and bonus spots, reach and frequency, and spot value all in one place.
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View, create, and manage custom demographics within AudioMAP using GfK-specified attributes.
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A powerful, flexible module that brings AudioMAP data directly into Microsoft Excel.
Build customised interactive worksheets that automatically recalculate when new data is received.
Accuracy at every stage
Audio planning has always required precision, and these are the capabilities that deliver it.
GFK audience data integration
Audience ratings sourced directly from GfK are integrated into the platform, powering reach and frequency calculations and demographic analysis across all networks, markets, and stations.
Real-time reach and frequency
Reach and frequency is calculated and displayed automatically as spots are booked and modified, giving planners a live view of campaign performance as the schedule is built.
CRA Gold Standard certified
AudioMAP AU is CRA Gold Standard certified for Radio360, giving agencies and broadcasters the assurance that their planning is built on accredited, independently verified audio data
See TVmap in action
Talk to our team for a walkthrough of the platform and find out how TVmap can improve your workflow.