For more than three decades, Broadcast M.A.P. has been part of the media industry, and recently, we had the chance to see what three decades really looks like — not in a timeline or an anniversary logo, but in a room full of people.

The promise of an ad-free streaming future is giving way to a new reality. With consumers prioritising value and platforms reintroducing advertising, free television and BVOD are experiencing renewed momentum.

Once a month, we close the laptops and gather around a shared table. Everyone brings a plate, and somehow it always turns into something more than just a meal.

Decades of research point to the same conclusion: it's not the medium that determines audio ad performance, it's how the message is delivered

Streaming now accounts for nearly half of all TV viewing, yet measurement has not kept pace with how audiences consume content. While digital channels offer real-time, outcome-based reporting, CTV continues to rely on delivery metrics, leaving a gap in proving true campaign effectiveness.

Automation and AI are accelerating media planning across broadcast and digital environments. As optimisation models expand, transparency around reach, duplication, and frequency assumptions becomes harder to assess.

From a flickering mechanical image in 1926 to today’s Total TV ecosystem, television has evolved across broadcast, digital, and streaming platforms. While screens and viewing habits have transformed, its ability to capture attention at scale remains — making accurate cross-platform measurement more important than ever.

2025 was a year of steady progress and meaningful change across Broadcast M.A.P. While we accomplished far more than we can capture in a single post, here are some highlights that shaped our year.

’Tis the season for good company, shared laughs, and doing things a little differently!

How sports viewing is shifting across TV, BVOD and streaming in Australia and New Zealand—and what it means for advertisers.

Why not all reach is equal, how Guaranteed Audience buying works, and what advertisers should consider when planning campaigns today.

The core capabilities agencies prioritise in media planning platforms, from speed and segmentation to confidence and flexibility.

Why TV advertising continues to outperform digital for long-term brand growth, attention, and shared viewing impact.

Some of our team members have been with Broadcast M.A.P. for years, while others joined more recently. Still, every single one has a work memory that has stayed with them.

The 30-year journey of Broadcast M.A.P., from TVmap’s beginnings to a multi-platform media software company.

This year, three of our team members, William Graff, Aaron Bluett, and Kavitha Sadasivam , had the opportunity to attend Volaris’ LEAD (Leadership, Education, and Development) 2025 Conference in Panama as part of the Bacchus Portfolio team.

How Broadcast M.A.P.’s acquisition of AudioNET strengthens audio, TV, and BVOD media planning and workflows.

What Gold Standard certification means for AudioMAP and why trusted radio audience data matters for advertisers.

At Broadcast M.A.P. , we believe our work should create impact beyond the business itself. This year, we wanted to do something simple, meaningful, and grounded in our values, so we turned to trees.

25 years. A quarter of a century. That’s a milestone few achieve, and even fewer accomplish it with one company. Steve Sharp is one of those rare individuals.