Automation and AI are accelerating media planning across broadcast and digital environments. As optimisation models expand, transparency around reach, duplication, and frequency assumptions becomes harder to assess.

From a flickering mechanical image in 1926 to today’s Total TV ecosystem, television has evolved across broadcast, digital, and streaming platforms. While screens and viewing habits have transformed, its ability to capture attention at scale remains — making accurate cross-platform measurement more important than ever.

2025 was a year of steady progress and meaningful change across Broadcast M.A.P. While we accomplished far more than we can capture in a single post, here are some highlights that shaped our year.

’Tis the season for good company, shared laughs, and doing things a little differently!

How sports viewing is shifting across TV, BVOD and streaming in Australia and New Zealand—and what it means for advertisers.

Why not all reach is equal, how Guaranteed Audience buying works, and what advertisers should consider when planning campaigns today.

The core capabilities agencies prioritise in media planning platforms, from speed and segmentation to confidence and flexibility.

Why TV advertising continues to outperform digital for long-term brand growth, attention, and shared viewing impact.

Some of our team members have been with Broadcast M.A.P. for years, while others joined more recently. Still, every single one has a work memory that has stayed with them.

The 30-year journey of Broadcast M.A.P., from TVmap’s beginnings to a multi-platform media software company.

This year, three of our team members, William Graff, Aaron Bluett, and Kavitha Sadasivam , had the opportunity to attend Volaris’ LEAD (Leadership, Education, and Development) 2025 Conference in Panama as part of the Bacchus Portfolio team.

How Broadcast M.A.P.’s acquisition of AudioNET strengthens audio, TV, and BVOD media planning and workflows.

What Gold Standard certification means for AudioMAP and why trusted radio audience data matters for advertisers.

At Broadcast M.A.P. , we believe our work should create impact beyond the business itself. This year, we wanted to do something simple, meaningful, and grounded in our values, so we turned to trees.

25 years. A quarter of a century. That’s a milestone few achieve, and even fewer accomplish it with one company. Steve Sharp is one of those rare individuals.

When it comes to crafting ads that stick, one question always comes up: are 30-second spots more effective, or should we be leaning into shorter, 15-second formats? 

How VOZ combined with TVmap enables accurate Total TV measurement, planning, and campaign analysis.

For three decades, Broadcast M.A.P has been at the forefront of broadcast measurement, and VOZ is revolutionising the way Australia’s media industry tracks and evaluates Total TV performance.

How TVmap supports TV media planning through forecasting, optimisation, and automated reporting.

The latest release of TVmap introduces an important feature aimed at improving the accuracy of campaign tracking: the integration of Actual and Forecast surveys for VOZ Reach & Frequency (R&F). This enhancement is designed to provide more precise insights by combining post-campaign actual survey data with forecasted survey data for the remaining portions of the campaign.